Software Management, Inc. and Ripple Effects Interactive Announce Industry Leading Partnership

Pittsburgh, PA (PRWeb) March 26, 2007 -- Software Management, Inc., the leading provider of sales, marketing and customer relationship management solutions for the destination industry, and Ripple Effects Interactive, a full-service web and online marketing firm with over a decade of destination marketing expertise, announced a strategic partnership today. The two destination marketing web service and technology providers will partner to offer destination marketing organizations throughout the country back-end technology and data management services and front-end design and online marketing services, truly providing a one-stop resource for current and prospective tourism clients.

"Working in the destination, event and convention industry for over 20 years, we know the tremendous value we'd provide to destination marketers by marrying the consumer-facing aspects with the behind the scenes aspects of destination marketing," explained Jennifer Reichenbach, First Vice President at SMI. "And with such expertise in travel and tourism web marketing, Ripple Effects Interactive is the perfect fit for a comprehensive offering like this. Now destination marketers finally have the option to use one web marketing vendor for everything from internal sales and customer relationship automation, to site design, online advertising and more!"

The end-to-end solutions that SMI and Ripple Effects Interactive are now offering include: sales and customer relationship management technology, internal and external communication strategy, real-time processing of online leads and information requests, event and registration management, surveys, fundraising, conversion tracking, targeted and personalized email campaigns, website redesign, online marketing, search engine optimization and social media tactics - all working together to meet the destination marketer's goals online.

SMI's core offering is its Destination 3000ä Professional application, which provides convention and meeting sales management, convention services tracking, membership/industry partner management, media relations, events calendars, publication content management, visitor inquiry and fulfillment and group tourism planning. Informz for Destination 3000™, offered to the destination industry through SMI's partnership with Informz, provides integrated email marketing tools, event and registration management, online surveys, fundraising and sweepstakes management.

"This is an opportunity for two digital marketing leaders to affect the tourism industry on a large scale by seamlessly integrating their services and products," stated Shane Pryal, Vice President of Business Development for Ripple Effects Interactive. "Americans spend more on travel than anything else online. This is a very exciting time to be growing the solutions we offer to destination marketers."

Ripple Effects' tourism client roster includes the Pennsylvania Tourism Office, Pennsylvania Wilds Corporation, Pennsylvania Dutch Convention & Visitors Bureau, Asheville Convention & Visitors Bureau, San Antonio Convention & Visitors Bureau, Crescent City/Del Norte County Chamber of Commerce, Greater Baltimore Cultural Alliance, Williamsburg Area Destination Marketing Committee, Greater Philadelphia Hotel Association and Tropicana Casino & Resort. Software Management boasts over 95 tourism clients, including the Orlando/Orange County Convention & Visitors Bureau, Seattle Convention & Visitors Bureau, Denver Metro Convention & Visitors Bureau, Chicago Convention & Tourism Bureau, Lake Tahoe Visitors Authority, Outer Banks Visitors Bureau and the Washington D.C. Convention & Tourism Corporation.

This strategic alliance will allow Ripple Effects and SMI to jointly offer their services to existing customers and tailor end-to-end solutions for potential clients, expanding existing and future opportunities for both technology marketing firms.

SMI and Ripple Effects are exhibiting and speaking at SMI's Annual Client Conference in New Orleans April 10-13. To learn more about their comprehensive suite of web marketing services, destination marketers can contact either SMI or Ripple Effects Interactive.

About Software Management, Inc.
SMI is a provider of sales, marketing, customer management and web technology solutions for the destination industry. Our Destination 3000ä Web and Business Management Solutions are flexible, cutting-edge technology tools ideal for destinations of all sizes and budgets and can be tailored to meet any organization's specific needs. SMI's extensive experience, solutions and strategic development partnerships enable our clients to embrace the full power of specialized, integrated technology.

About Ripple Effects Interactive
Founded in 1997 by interactive marketing veterans, Ripple Effects Interactive is a national digital marketing agency ranked among the nation's Top 25 independent interactive firms by Advertising Age. With offices in Pittsburgh and Philadelphia, Ripple Effects offers a full range of services, including strategic communications planning, website design, email marketing, online and search marketing, user experience testing, content management solutions and web application development for a prestigious client roster in higher education, cultural and nonprofit, consumer and lifestyle and travel and tourism. For more information, a client list and portfolio of work, please visit www.RippleEffectsInteractive.com.

Contact:
Paul Franke, Jr.
Senior Analyst and Representative
Software Management, Inc.
412.254.9000 x402
Fax 412.254.9012

Natalie DiPasquale
Online Relations Manager
Ripple Effects Interactive
412.683.3700 x302
Mobile 412.370.1460

Related links:
· www.SoftwareMgt.com
· www.RippleEffectsInteractive.com

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