Emerging Technology Attracts Interest of Canadian Industry at RFID Journal LIVE! Canada 2007

(PRWEB) December 10, 2007 -- RFID Journal, the world's leading media and events company covering Radio Frequency Identification (RFID), and EPCglobal Canada, a not-for-profit, vendor-neutral, user-driven organization supporting the adoption of Electronic Product Code? (EPC) technology in Canada, is pleased to announce that more than 400 people attended RFID Journal LIVE! Canada 2007, the 2nd annual conference and exhibition, successfully held on November 26-28 at the Toronto Congress Centre in Toronto, Ontario.

"This year's event brought together some of the leading early adopters, leading technology providers and those eager to learn how Electronic Product Code?/Radio Frequency Identification (EPC/RFID) technology can improve the way they do business," said Joe Zenobio, president, EPCglobal Canada. "It was the largest EPC/RFID event ever in Canada, and the case studies that were presented show that adoption is moving forward here."

The event featured case studies from leading early adopters, such as Agence métropolitaine de transport, The Boeing Company, CAMI Automotive Inc., CVRD Inco, Dollar Chest, Hewlett-Packard, Loblaw Companies Limited, STAPLES Inc., Wal-Mart Canada Corp. and others. The exhibit floor featured leading companies displaying the latest in EPC/RFID products and services.

"This is our second year co-producing the event with EPCglobal Canada, and we are extremely pleased with the 30 percent growth in attendance this year," said Mark Roberti, editor, RFID Journal. "We are clearly making progress in raising awareness of RFID's potential and the importance of EPC standards in Canada. With major companies, such as Wal-Mart Canada Corp. planning to expand their deployments in Canada in 2008, I have no doubt next year's event will be even better."

The 3rd Annual RFID Journal LIVE! Canada will be held on December 1-3, 2008 at the Toronto Congress Centre. For more information about RFID Journal LIVE! Canada, visit www.rfidjournalevents.com/livecanada.

About RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide -- in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

About EPCglobal Canada

EPCglobal Canada is a wholly-owned subsidiary of GS1 Canada, the not-for-profit, industry-led GS1 member organization that promotes and maintains global standards for the identification of goods. EPCglobal Canada holds the exclusive rights to assign Electronic Product Code? (EPC) numbers, which will allow Canadian companies to better manage their supply chains from beginning to end, resulting in an increase in productivity and profit. In addition, EPCglobal Canada supports pilot testing, and implementation of products and services related to Electronic Product Code/Radio Frequency Identification (EPC/RFID) EPC technology, including certification and compliance testing. For more information, visit www.gs1ca.org.

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