Global Fruit & Vegetable Juices Market Sets Sights on 53 Billion Liters by 2010, According to New Report By Global Industry Analysts, Inc.

San Jose, California (PRWEB), March 03, 2008 -- Per capita consumption of fruit juices has been witnessing rapid growth, primarily driven by rising awareness over the importance of maintaining healthy and nutritious eating habits. Declining consumption of alcohol and the switch towards non-alcoholic beverages, advent of new products such as chilled and vitamin-fortified juice blends, and rising popularity of juices fortified with fiber, calcium and vitamins are expected to push up sales in the market. Worldwide fruit & vegetable juices market (http://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp) is portended to reach 53 billion liters by 2010, as stated in a recent report published by Global Industry Analysts, Inc. North America and Europe represent leading markets, accounting for about 60%. However, maximum growth is anticipated from Asia-Pacific, which is set to be the fastest growing market.

Global fruit juices market (http://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp) dominated the worldwide market for fruit & vegetable juices, capturing about 94% share. In chilled ready to serve juices market (http://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp), European market is forecast to reach 11.3 billion liters in 2010. In vegetable juices market (http://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp), the US is forecast to generate about 492 million liters in 2010. Flavor, price, and brand image are critical factors influencing purchasing decisions of consumers.

Major players in the marketplace include Del Monte Foods, Cadbury Schweppes, Minute Maid Company, Odwalla Inc, Nestle SA, Ocean Spray Cranberries, Tropicana Products Inc, and Welch Foods.

"Fruit & Vegetable Juices Market: A Global Strategic Business Report", published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product profile, recent developments, mergers, acquisitions, profiles of major players and other strategic industry activities. Analysis is presented for major geographic markets such as US, Canada, Japan, France, Germany, Italy, the UK, Spain, Russia, Asia-Pacific, Latin America and Middle East. Analytics for the period 2000 through 2015 are provided in terms of product segments including fruit juices (frozen concentrates, chilled ready to serve juices and shelf stable juices) and vegetable juice.

For more details about this research report, please visit http://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) (http://www.strategyR.com/) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.

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